The Hidden Detail in the Wendy’s Logo Most People Don’t Know About Though I don’t frequent drive-thrus often, there’s something comforting about a burger and fries from my favorite chain, Wendy’s. You’re probably familiar with Wendy’s logo – a smiling redhead with freckles and blue bows in her pigtails. But did you know there’s a hidden detail? Wendy’s was named after founder Dave Thomas’s daughter. He included another family member in the logo: if you look closely at Wendy’s ruffled collar, you’ll spot the word “MOM